Well, we guess the news is out - we’re now Hub Games!

The big question is why the change? The Creativity Hub has spent over ten years building itself up as a successful brand, promoting Rory’s Story Cubes and The Extraordinaires around the world. In 2017, the Rory’s Story Cubes IP was sold to Asmodee, bringing an end to an incredible journey, but it also allowed us to grow and move headlong into the world of tabletop gaming.

You’ll have seen that we released our first two games in October of last year; Blank and Untold: Adventures Await. Both have been incredibly well received by critics and gamers alike, but the launch of these two titles is only the beginning. The shift from The Creativity Hub to Hub Games is the next step as we continue to evolve as a company and put our full focus on making incredible experiences for gamers of all kinds.

This isn’t a decision we’ve made lightly. Changing your company’s name isn’t just a matter of deciding “yeah, let’s do it!” and flipping a switch. There’s been a huge amount of thought put into the process, every single step of the way, alongside a pile of paperwork and more emails than you’d think a server could handle… and now, we’re ready to reboot! We have our new site, WeAreHubGames.com. We have new social media IDs. We even have a lovely new company logo that you’ll see adorning all of our games from here onwards.

So, why Hub Games? Well, they’re important words to us, and when combined they act as a statement of intent as well as a powerful, memorable name. The ‘Hub’ part signifies the connections we make when we play together, as well as being a starting point where journeys begin. On top of that, it’s a link back to where we came from, and celebrates the legacy of all the work we did in our previous incarnation. Games is equally vital, because it tells everyone exactly what industry we’re in and what we make. While we still love The Creativity Hub as a name, it doesn’t immediately express the fact we’re a games company - hopefully Hub Games clears that up!

Our beautiful new logo also comes packed with meaning. The hex represents a common component used in many of the games we love, and presents an eye-catching image that can be easily picked out from a distance on the covers of our games. Tucked within the word games is a heart, pushing the concept that we’ll be working on - to create gaming experiences that foster relationships and discussion. To make games with heart.

We’ll be attending a wide variety of shows this year, and can’t wait to show off our new look and new releases (more on those in the coming weeks) as well as get our current games into the hands of as many players as possible! Our first stop is the Nuremberg Toy Fair at the end of the month, so we hope to see many of you there!